Services
Every project is fixed-price and fixed-scope, so you know the cost before I start. Most owners start with a Walkthrough.
Start here
$1,500
I eat, watch a full service, and walk your room front to back. Within five days you get a written report covering design, flow, guest experience, and team, plus the ten changes that will matter most, in order. Then we walk through it together on a call.
Best for owners who know something's off and want a clear, honest read.
Book a WalkthroughOpening something new
Priced by project
The whole concept, built with you from the first sketch to the first service. I shape the idea and the brand, design the menus, and design the room, including interiors, lighting, and every piece of furniture, fixture, and equipment. Then I set the feeling: music, uniforms, tabletop, and the way your team welcomes a guest. One person holds the whole vision, so it all feels like one place. When a project needs a specialist, I bring in people I trust.
Best for new restaurants, bars, and cafés, or an existing space starting over as something new.
Let's talk about your conceptfrom $5,000
Your standards, written down and taught. I build your steps of service, onboarding, pre-shift routine, and regulars program with your team, not for them. Includes two staff trainings and a living playbook you own.
Best for turnover, inconsistency, or a team that's grown faster than its habits.
from $4,000
A design refresh without starting over. Layout, lighting, materials, furniture, and decor direction, with a sourcing list you can act on.
Best for a room that's tired, awkward, or doesn't match the food anymore.
from $4,500
A website that feels like your place, built on Webflow, Squarespace, Wix, WordPress, or Shopify. Includes menus, photo direction, and brand cleanup.
Best for a site or brand you're embarrassed to send people to.
from $1,200 / month
An ongoing set of outside eyes: a monthly visit or call, staff training refreshers, and someone to text when something's off. Three-month minimum.
Best for owners who want to keep getting better after the first project.
Questions
Mostly independent restaurants, bars, and cafés, plus inns and boutique hotels, especially ones with a dining room.
Yes. A remote Walkthrough uses video, photos, and a call. Room and Playbook projects work best with at least one visit.
Usually within two weeks. Off-season projects, November through April, book up first.
Half to book and half on delivery. Partner retainers are billed monthly.
Yes. Book any other service within 30 days and the full Walkthrough fee comes off your first invoice.